Terms of Service

Avalon SaaS Ltd Trading as Avalon Data (Co. No. 14158613)

Effective Date:

Governing Law: England and Wales

1. The Scope of Service

Avalon Data ("we", "us") provides independent website compliance gap analysis for UK law firms, specifically the 140-Point Essential Shield Audit, which evaluates a firm's website against UK GDPR / DUAA 2025 obligations and SRA Transparency Rules 2018 disclosure requirements.

Independent Status: We act as an independent professional consultancy. We are not a law firm, and our services do not constitute legal advice under the Legal Services Act 2007.

No Regulatory Guarantee: While our website audits aim for Substantial Compliance with both the ICO and the SRA, we do not guarantee that our recommendations will prevent regulatory action by either regulator. Final accountability for the firm's website and its alignment with applicable rules remains with the Client's COLP/COFA.

2. Client Obligations

To perform an accurate audit, the Client agrees to:

  • Full Disclosure: Provide truthful and complete access to the website (including any staging or pre-publication environments) and to the firm's published web-facing policies (privacy, cookies, terms, complaints, regulatory disclosures).
  • Point of Contact: Appoint a COLP or Senior Partner as the primary liaison.
  • Implementation: Acknowledge that "Substantial Website Compliance" is only achieved upon the full implementation of the website remediations suggested in the Audit Report.

3. Intellectual Property (IP) Protection

Avalon IP: The 140-Point Essential Shield Audit Methodology, including all scoring algorithms and proprietary checklists, is the exclusive property of Avalon Data.

Limited License: Upon full payment, the Client is granted a non-transferable license to use the Avalon Website Compliance Certificate for professional indemnity insurance (PII) renewals and client assurance for a period of 12 months.

Prohibitions: Clients may not reverse-engineer, resell, or distribute our audit methodology to third parties.

4. Limitation of Liability

The "Fees Paid" Cap: To the maximum extent permitted by law, Avalon Data's total liability for any claim arising out of our website audit services (whether in contract or negligence) shall be limited to 100% of the fees paid by the Client for the specific audit in question.

Exclusion of Indirect Loss: We are not liable for "consequential losses," including lost profits, loss of reputation, or fines issued by regulators (SRA/ICO).

5. Data Processing (Article 28)

When we audit your website and you provide us with personal data (such as the contact details of the firm's representatives, or example data within your existing privacy policies), we act as a Data Processor. In line with Article 28 of the UK GDPR:

  • Purpose: We process data only on your documented instructions to perform the website audit.
  • Confidentiality: All Avalon staff are bound by strict statutory and contractual confidentiality duties.
  • Deletion: Upon completion of the website audit and issuance of the certificate, we will delete all client-identifiable data within 30 days, unless required by law to retain it. Aggregated, anonymised audit findings may be retained internally for service improvement and methodology development.

6. Termination & Fees

Payment: Fees for the Essential Shield Suite are payable within 14 days of the date of the invoice issued by Avalon Data.

Termination: Either party may terminate the agreement on 14 days' written notice. Fees for work already completed remain payable in full.

Contact Us

If you have any questions about these Terms of Service, please contact us:

  • Email: [email protected]
  • Phone: 0333 041 9992
  • Address: Avalon SaaS Ltd Trading as Avalon Data, 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom