Cookie Policy

1. Our Approach to Cookies

At Avalon Data, we practice what we audit. We deliberately keep our website's cookie footprint as small as possible. We do not use analytics cookies, marketing cookies, advertising trackers, third-party pixels, social media trackers, or behavioural profiling tools.

This Cookie Policy is provided in accordance with the Privacy and Electronic Communications Regulations 2003 (PECR), Regulation 6, as amended by the Data (Use and Access) Act 2025 (DUAA), and the UK General Data Protection Regulation (UK GDPR), Article 13.

What is a cookie? A cookie is a small text file placed on your device when you visit a website. Cookies can serve many purposes — from keeping you signed in, to tracking your behaviour across the internet for advertising. We use them only for essential purposes.

2. Cookies We Use

The only cookie set by avalondata.co.uk is a session-level preference cookie that remembers your cookie banner choice so that you are not shown the banner on every page.

This cookie does not contain personal data. It does not identify you, track your behaviour across other websites, or share information with any third party.

3. Cookies We Do NOT Use

For full transparency, we want to be specific about what is not running on this website:

• No Google Analytics — we do not collect aggregate or individual visitor analytics
• No Google Tag Manager
• No Facebook / Meta Pixel
• No LinkedIn Insight Tag
• No advertising or remarketing cookies (no Google Ads, no Microsoft Clarity, no Hotjar, no Mixpanel, no Segment)
• No social media trackers
• No A/B testing or behavioural profiling tools

If you visit avalondata.co.uk and inspect the network requests in your browser's developer tools, you will not find any of the above. We invite this scrutiny — it is the same forensic method we apply when auditing our clients' websites.

4. Third-Party Services That Touch the Page

Although we do not run tracking cookies, your visit does involve technical communication with the following service providers, each of which we disclose openly in our Privacy Policy:

• LandingSite.ai — hosts the website
• Cloudflare — provides DNS, content delivery, and DDoS protection. Every visit to avalondata.co.uk is routed through Cloudflare's network. Cloudflare may set a strictly-necessary security cookie to mitigate automated attacks; this is exempt from consent under PECR Reg 6 (the "strictly necessary" exemption)
• Google Fonts — delivers the "Outfit" typeface used on the site. This involves loading font files from Google's CDN, which transmits your IP address to Google. No cookies are set by Google Fonts

5. About Our Cookie Banner

Our website uses a cookie banner provided by our website builder (LandingSite.ai). The banner offers "Analytics Cookies" and "Marketing Cookies" categories. These categories are not in use on our site — toggling them on or off has no effect because we do not deploy any analytics or marketing cookies.

We display the banner to comply with the consent-banner expectation set by ICO guidance and to demonstrate good practice, but the only meaningful choice the banner records is whether you wish to dismiss it. We are working with our website builder to simplify the banner so it accurately reflects the cookies actually in use.

6. Managing Your Preferences

You can control cookies via:

• Our cookie banner — accept, reject, or customise on first visit, and revisit your choices via the banner controls
• Your browser settings — all major browsers allow you to view, block, or delete cookies. Refer to your browser's help documentation for instructions

Blocking the cookie_consent cookie will mean the banner reappears on every page visit.

7. Updates to This Policy

We may update this Cookie Policy when we change the cookies we use or when relevant law changes. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be highlighted in the page header for at least 30 days after publication.

8. Contact and Complaints

If you have questions about this Cookie Policy, please contact us:

• Email: [email protected]
• Phone: 0333 041 9992
• Address: Avalon Data, 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom

If you are unhappy with our response, you have a statutory right to complain to the Information Commissioner's Office (ICO). Visit ico.org.uk for more information.